Quite some time ago, a question about social media was posted on Linked In regarding the type of person who would make the best Social Media Evangelist. Ever since then, I’ve been thinking a great deal about the risks involved in having this “Evangelist” position.
While I do think having a social media person (whether its [...]
Lawanda Paterson
Simplifying communications in a complicated world
Tag Archives: Social Media
The Social Media Evangelist
Twitter Part V — Determining if Twitter is Right for You
I’ve talked at length about Twitter because its a big topic that many people are unfamiliar with. There is a lot of pressure for companies to be cutting edge but no one wants to be the company that exemplifies failure. So how do you take advantage of Twitter and succeed?
Twitter Part IV –Twitter & Business: The Good
I’m certainly not an expert on Twitter marketing, but I have been impressed with some of the creativity and dedication of some corporations. These companies really “get” the medium and have applied a strategic and consistent approach. The result? Followers. People who are CHOOSING to hear the core messages and, even more importantly, people are [...]
Twitter Part III — Business & Twitter: The Bad
Like all Social Media tools, Twitter has seen an influx of corporations attempting to use the site as a marketing, branding or fundraising tool. Considering Twitter’s origin lies in business, it seems appropriate. However, many companies are failing to do their homework and aren’t researching their topic first. It’s a major pitfall in communications, and [...]
Twitter Part II — Moments in Twitter History
One of the things that can make anyone excited about Twitter is to hear the stories of remarkable moments in its history. By this, I don’t mean the growth of the company, the number of languages its available in, or the awards it has won — all of which are interesting in their own right. [...]