One of the big problems with using PowerPoint or Keynote is that it often becomes a bigger part of the show than the presenter. So how do you get the attention of your audience? One quick tip is to press B or W to hide the presentation and turn your screen either black or white. Hitting the same key again will return your presentation back to the slide that was last on. This tip works for both PowerPoint and Keynote.
Good luck!
I’m certainly not an expert on Twitter marketing, but I have been impressed with some of the creativity and dedication of some corporations. These companies really “get” the medium and have applied a strategic and consistent approach. The result? Followers. People who are CHOOSING to hear the core messages and, even more importantly, people are talking about it. A good Twitter campaign can help a company feel less like a company and more like someone you trust — and so, why would you take your business elsewhere?
The Twitter Fail Whale is an image that appears if the system is down.
Like all Social Media tools, Twitter has seen an influx of corporations attempting to use the site as a marketing, branding or fundraising tool. Considering Twitter’s origin lies in business, it seems appropriate. However, many companies are failing to do their homework and aren’t researching their topic first. It’s a major pitfall in communications, and something I often harp on. I know many of you want to know how companies are successfully using Twitter, and ultimately, how you can too, but first, let’s look at a company who has really missed the boat.
One of the things that can make anyone excited about Twitter is to hear the stories of remarkable moments in its history. By this, I don’t mean the growth of the company, the number of languages its available in, or the awards it has won — all of which are interesting in their own right. Instead, I refer to the human interest stories that have repeatedly popped up and the stories of creativity, activism and outreach. Here are just a few such examples:
What is it?
By now, so many people have heard of Twitter but many don’t really understand what it is and why on earth anyone would want to use it. Twitter is a social media tool that falls into the micro-blogging category. It allows people to stay in contact, create a dialogue on common topics and share information; however, unlike a blog, posts are limited to 140 characters. The site is simple: each user posts the answer to the question “What are you doing?” People choose who they follow, and receive the posts, also known as tweets, of those users only.
At a time when so many people have blogs and there is no shortage to accessible information on the internet, it may seem strange that I am hanging out my shingle and creating this blog. I’m not setting out to try and present myself as an expert or to compete with the major blogs that are out there. Instead, my purpose is threefold. First, I’m interested in motivating and challenging myself to analyze my experiences and learn from them, and to research and learn more about topics in which I have less experience. Second, I’m interested in sharing my experiences and helping to make the communications field approachable to all individuals, regardless of their experience level. And third, I’m excited about creating an environment for dialogue. I fully believe that growth, education and new ideas stem from discussing and sharing experiences. So, in that light, a blog seems like the perfect forum and I invite everyone to share their thoughts and comments. In that way, we’ll all be able to challenge each other.