I’ve talked at length about Twitter because its a big topic that many people are unfamiliar with. There is a lot of pressure for companies to be cutting edge but no one wants to be the company that exemplifies failure. So how do you take advantage of Twitter and succeed?
Lawanda Paterson
Simplifying communications in a complicated world
Monthly Archives: February 2009
Feb 24
The Benefits of Associations — IABC
If someone asked me for career advice, the first thing I would recommend is to join a professional association. No other opportunity presents the same chance to network, learn, mentor and grow. For me, when I first started out, I joined IABC/BC and it was a turning point in my career.
Feb 19
Advertising in This Economy
I’ve been thinking a lot lately about companies and advertising during this current economic downturn. The idea really started festering today when I emailed a newspaper, on behalf of a client, to request a media kit with the latest prices. This client has often advertised with this particular newspaper and, as such, often receives discounts. [...]
Feb 17
Presentation Tip
One of the big problems with using PowerPoint or Keynote is that it often becomes a bigger part of the show than the presenter. So how do you get the attention of your audience? One quick tip is to press B or W to hide the presentation and turn your screen either black or white. [...]
Feb 15
Twitter Part IV –Twitter & Business: The Good
I’m certainly not an expert on Twitter marketing, but I have been impressed with some of the creativity and dedication of some corporations. These companies really “get” the medium and have applied a strategic and consistent approach. The result? Followers. People who are CHOOSING to hear the core messages and, even more importantly, people are [...]
Feb 12
Twitter Part III — Business & Twitter: The Bad
Like all Social Media tools, Twitter has seen an influx of corporations attempting to use the site as a marketing, branding or fundraising tool. Considering Twitter’s origin lies in business, it seems appropriate. However, many companies are failing to do their homework and aren’t researching their topic first. It’s a major pitfall in communications, and [...]
Feb 09
Twitter Part II — Moments in Twitter History
One of the things that can make anyone excited about Twitter is to hear the stories of remarkable moments in its history. By this, I don’t mean the growth of the company, the number of languages its available in, or the awards it has won — all of which are interesting in their own right. [...]
Feb 06
Twitter - Part I
What is it?
By now, so many people have heard of Twitter but many don’t really understand what it is and why on earth anyone would want to use it. Twitter is a social media tool that falls into the micro-blogging category. It allows people to stay in contact, create a dialogue on common topics [...]